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Saturday, November 15, 2014

#049 - Why should we choose to have less choice?

Everyone likes to have choice

No, that's not quite correct. These days people demand choice, especially in the arena of consumer goods and services.

The more choice the better, it would seem - or at least the manufacturers would have you think so, as you try to pick out a new cell phone from the hundreds of similar models available on any given day. 


But the truth is we don't handle choice all that well. Choice means change and uncertainty - and offering too much choice can literally stop you in your tracks - or make you leave the shop dazed and confused, without buying anything

Listen to the podcast or read the full article on Gazza's Corner Blog.   

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